GuitarsOnline Exclusive Territory Dealer Opportunities
Looking to future-proof your business?
To service our continued growth in Spanish classical and flamenco guitars, GuitarsOnline is expanding its Australian dealer network and is looking for reputable, experienced dealer partners, who wish to expand their business and product lines.
Want to expand your business with strong maintained margins, and reliable recurring upsell opportunities within a complete “student-level” to “concert performer” – “cradle-to-grave” product range?
With strong, market leading, internationally recognized brands, and a complete, within a high quality, non-price-sensitive and low-competition niche.
Are you serious about guitars – especially classical guitars?
Do you differentiate yourself on quality, expertise and customer service and not just price?
Opportunity at a Glance
After consistent year-on-year growth, GuitarsOnline are Australia’s leading importer of Spanish mid-high end classical and flamenco guitars.
To complete our product range, we have now created an extensive range of high quality, student level Spanish classical and flamenco guitars, starting with our Spanish made cedar top model, retailing at less $300 and through to our solid top and rosewood back and sides, priced at $649 - all available in a range of sizes.
To further support our new Student Range, we also have the “Alhambra College”, a brand new, Spanish made solid top at just $399, to add to our existing Alhambra range
Our Student Range also extends to a number of new student Flamenco and student cutaway models, that all come in at student level price point.
This now extends our range from entry level models to concert classical and flamenco guitars, including electroacoustic, cutaways and steel string guitars, with Alhambra as the flagship brand and the foundation of our range.
In a world awash with “me too” guitar brands and fake vaguely Spanish sounding brands, classical guitar customers want and are happy to pay for, quality and authenticity in a handmade Spanish classical guitar.
GuitarsOnline, is Australia’s leading classical and flamenco importer of Spanish guitars and is looking for a select number of new dealer partners. Our market and our customer base are growing against the tide of pretenders and we’re looking for partners who can help service this growth.
Why partner with GuitarsOnline?
We’re Australia’s leading importer of Spanish student level, through mid-high end classical and flamenco guitars;
We are NOT volume distributors looking for the biggest retailers, GuitarsOnline are specialized guitar importers, looking to partner with the best dealers, to truly service and grow the classical guitar market.
We have spent many years travelling, visiting manufacturers, luthiers and workshops, assembling a guitar range, based on brand recognition; quality of workmanship; price point; tone, projection and musicality – all of which result in easier dealer sales and strong dealer margins;
We showcase, support and sponsor all elements of the Australian classical guitar community – including professional performers, up and coming artists and students, teachers, schools, ensembles, classical guitar societies and local performers and events;
We offer a unique peace of mind, 3-year warranty on all products, including our entry-level models.
Why invest in the Classical and Flamenco guitar market?
Because today’s entry-level students are tomorrow’s concert performers
A “cradle to grave” product range strategy, quality Spanish guitars, from entry-level student, through mid-range, to high-end concert level product, means a long term, strong margin, profitable client relationship.
Traditionally dealers have looked for volume sales with retail level Chinese imports in nylon, steel and electric guitars, your profit - just like the guitar quality - is poor and short-term, even on volume sales…
Why?
Because this low-end market is also crowded with extraordinary retail competition, cheap knockoffs, internet competition, heavy discounting and parallel importing.
Your client – the entry-level student – soon becomes frustrated with the feel, sound, and results they can achieve with your cheap guitar.
And where do they then look for their next guitar? Not to the retailer that sold them their “cheap” guitar.
A smarter, and more profitable opportunity, is our “cradle to grave” product range strategy, where you have the opportunity to “own” the client – from their first guitar, through the lifetime of their playing.
Your opportunity is now to clearly differentiate yourself, and finally escape the “me-too” product ranges and never- ending discount price wars.
Where will your classical guitar sales come from? Who are your customers?
Your Current (or Past) Customers
You will find that your current (or past) customers, will flock to the opportunity of testing and then purchasing a handmade Spanish classical guitar from their trusted local dealer.
Guitar Students and Teachers/School Music Programs
Successful dealers will see their new and recurring business coming from the guitar student and teacher/school music programs. Schools with strong guitar programs as well as teachers preparing students for AMEB and ANZCA and Trinity grades, will provide strong repeat business.
Once you sell guitar student their first guitar, there is an ongoing, upsell of models as they progress through the grades. In addition, price becomes less important beyond the student’s first guitar.
Once committed to the classical guitar, players learn that classical guitars are not commodities – each guitar is different and classical guitar buyers value quality because they know that a quality guitar, will help them achieve higher exam grades.
They also know that they need to test and trial different guitars in-store to determine the most suitable, so prefer to purchase instore as opposed to going online.
Our Product Range in Detail
Student Classical and Flamenco Guitar Range
For too long, Classical & Flamenco guitar students have settled for poor quality, difficult to play, cheap mass-produced imports.
Never settle again - GuitarsOnline has created a range of Spanish classical & flamenco guitars with the quality that you require as a developing student, together with a price that supports you as you grow.
For many years, GuitarsOnline has been testing, comparing and searching for a quality student and entry level guitar range – and we’ve finally created it
https://www.guitarsonline.com.au/student-range
To complete our product range, we have now created an extensive range of high quality, student level Spanish classical and flamenco guitars, starting with our Spanish made cedar top model, retailing at less $300 and through to our solid top and rosewood back and sides, priced at $649 - all available in a range of sizes.
We now also have available, the Alhambra College - a brand new, Spanish made solid top at just $399, to add to our existing Alhambra range.
Our Student Range also extends to a number of new student Flamenco and student cutaway models, that all come in at student level price point.
Please click here for full details of our new student range
Mid-range - Advanced-study - Concert models
We typically position our models across brands, based on price point, and group these as follows:
Mid-range models - Click here for details
Advanced-study models - Click here for details
Concert models - Click here for details
What are the Product Range Opportunities?
Alhambra Guitars
At dealer level in Australia, as in Spain, Alhambra is the flagship brand and the foundation of our range.
It’s brand, success and reputation is due to its strong price/value offering - from entry level models to concert guitars, including electroacoustic, cutaways and steel string guitars.
Please click here for details of our Alhambra range
Esteve / Juan Hernandez Guitars
We are pleased to welcome new Esteve guitar models in the mid to high end range, as well as their Juan Hernandez range we have been importing for some years
Please click here for details of our Esteve/Juan Hernandez range
Paulino Bernabé
Paulino Bernabé's concert guitars meet the highest demand levels required by professional guitarists throughout the world. Their exceptional chromatic richness is supplemented by their great power and pure, crystalline sound, full of nuances.
Please click here for details of our Paulino Bernabé range
We also have available Jose Maria Vilaplana :- Classical and Flamenco models, plus we resell a number of Australian handmade guitars
Beyond these, our range extends to include specialized guitars, including
Special size and smaller size children’s guitars – Click here for details
Special Guitars – Brazilian 7+ string, Orchestral and custom guitars – Click here for details
Lattice and Double Top guitars – Click here for details
For more information on the Dealer Opportunity
We are looking for a small number of select, smart dealers to which we will be allocating exclusive profitable territories.
For further information on product ranges, dealer margins and territory opportunities, please email, call or complete the enquiry page below:
Pierre Herrero
m: 0410 708 338